This explains so much about human nature and behavior.

"Such questions are central to the work of Deleuze and Guattari. Their answer conceives ideology as an effect rather than a cause; people accept ideologies against their interest and counter to their rational understanding because of something they sense or feel rather than something they think, believe, negotiate, or imagine. Deleuze and Guattari describe this sensation or feeling as affect. Ideology persists because common affections allow the ideology to seem real, natural, undeniable.” Jenkins, Eric S. "Another Punctum: Animation, Affect, and Ideology." 589 I suppose this is partly why an appeal to pathos is often so easy and successful.